Walt Disney Company Essay - 2641 Words

Disney Corporation The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company. Strategy The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into†¦show more content†¦Under his leadership the company went from two theme parks to nine located throughout the world. Disney now consists of the Magic Kingdom, Disneyland, California Adventure, Animal Kingdom, Epcot, Disney Studios, Euro Disney, Tokyo Disney, and Hong Kong Disneyland. In addition to the theme parks Walt Disney has acquired several companies to increase their television and movie presence. Some recent examples include the acquisition of Pixar Entertainment, Marvel Comics, and the ABC television networks (Goldman, 2009). Eisner is also credited with the creation of the Walt Disney Cruise Line that is made up of four ships; the Wonder, Magic, Dream, and Fantasy (Disneycruise.com, 2011). Disney.com said Making dreams come true every day is central to our global growth strategy (2011, p.2). The third strategy that Walt Disney Company utilized was a renewal strategy. After Walt Disney died the company lost its direction. They hadnt made a successful movie in years, the theme parks were suffering from little growth, and the attendance had not increased in several years. In 1984 Disney was underperforming and was fighting off takeover bids. Roy Disney, Walts brother, recruited Michael Eisner to save the company. The end result was that Eisner took the company from a 1.3 billion dollar company to a 30 billion dollar company (ABCnews.com, 2011). He accomplished this by renewing the companys focus on entertainment. Under hisShow MoreRelate dWalt Disney Company1730 Words   |  7 PagesThe Walt Disney Company is a diversified international family entertainment and media enterprise business. They have five business segments which are media network, parks and resorts, studio entertainment, consumer products and interactive media. Disney Media Network consists of broadcast, cable, radio, publishing and digital businesses within the Disney/ABC Television Group and ESPN, Inc. Walt Disney Parks and Resorts is comprised of family oriented parks and resorts all around the world. TheyRead MoreWalt Disney And The Disney Company Essay1236 Words   |  5 Pages1923 by animator Walt Disney and Roy O. Disney, the Walt Disney Company is an â€Å"American diversified multinational mass media and entertainment conglomerate†; whose media companies include the Disney Channel, ABC, ESPN, and AE. Furthermore, they receive revenue from their various theme parks and resorts located around the world, the sale of merchandise related to their various media projects, and their mergers and acquisitions. Notably with Pixar, Marvel, and LucasFilm Ltd. Walt Disney is currently ledRead MoreThe Walt Disney Company1001 Words   |  5 PagesThe Walt Disney Company Jessica Weber Communications for Accountants / COM/530 September 13, 2010 Deborah Elver, MBA, CPA The Walt Disney Company Walt Disney founded the Walt Disney Company in the late 1920s in order to provide families across America and around the world with quality entertainment for every member in the family. 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Throughout Disney’s history, the company was always operated by key businesspeople that had a goal of maintaining the brand and remaining profitable as the largest multinational entertainment conglomerate in the world. Additionally, Walt and Roy Disney set the stage for future leaders of the company to achieve successRead MoreWalt Disney Company.857 Words   |  4 PagesWalt Disney Company is famed for its creativity, strong global brand, and uncanny ability to take service and experience businesses to higher levels. In the early 1990s, then-CEO Michael Eisner looked to the fast-food industry as a way to draw additional attention to the Disney presence outside of its theme parks - its retail chain was highly successful and growing rapidly. 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Its presence has sprung up world-wide with no indication of slowing. The parks have transformed into a vernacular that can set up shop in any international environment. Unlike the buildings we commonly design today, Disneyland’s have littleRead MoreThe Walt Disney Company Essay2102 Words   |  9 PagesThe Walt Disney Company FIN534: Financial Analysis Heather Kain Strayer University Dr. John Karaffa November 30, 2011 Introduction The Walt Disney Company, along with its subsidiaries, is a diversified entertainment company. Its animation studio, parks, resorts, consumer products and media networks has allowed the Walt Disney Company to remain a staple in the entertainment industry along with its impeccable ability to market to children and adults. Through analysis of the company overviewRead MoreWalt Disney Company954 Words   |  4 PagesWalt Disney Company Angela Pursel University of Phoenix COM 530/ Communications for Accountants Brent Smith March 21, 2011 Walt Disney Company Walt Disney is a well-known name in today’s society. Walt Disney once stated, â€Å"You can dream, create, design and build the most wonderful place in the world but it requires people to make the dream a reality† (Sparks, 2007). Marty Sklar, Vice Chairman and principal creative executive for Walt Disney Imagineering was quoted as saying, â€Å"From