Toward a Personology of the Consumer by Hans Baumgartner Essay

Toward a Personology of the Consumer by Hans Baumgartner - Essay Example The main objective of the study undertaken by Hans Baumgartner is to be able to present a certain perspective on the personology of the consumer. It can be considered as the main basis of the study on the personality psychology. In the achievement of such level of knowledge, the main determinants of consumer behavior can be achieved. The study presented can be considered as a library-based description and exploration of the established concept and updates regarding the research on consumer behavior. It can be considered advantageous in the determination and evaluation of the amount of knowledge in the said field. Consequently, the results gathered in the said field can be considered limited, for that matter, the aims of the said study can be essential to serve as a stimulus for further research. Based on the Handbook of Consumer Behavior, as quoted by the author, the limited information on the determination of the consumer behavior is based on the probabilistic models of the choices that are made by consumers, the neo-Pavlovian conditioning and the role of psychophysiology in consumer research. These concepts can be considered as influences on the choices made by the consumers. Although this is the case, the said concepts are not considered to cover the main personality and behavior of the consumers (Baumgartner , 2002). Based on the point of view of the author, the personality of the consumers can be distinctly identified from the choices that they can make regarding the different products in the market. This can be considered probable since different personalities can be stereotypically judged to have different preference and needs. Choices can be at some point considered as a narrow precept in the determination of the consumer behavior.

Business Negotiation Learning Report Essay Example | Topics and Well Written Essays - 750 words

Business Negotiation Learning Report - Essay Example In such a situation, negotiation is required. The negotiator must be careful in how he develops his arguments for reducing the level of damages and the length of the defects period; otherwise he will lay himself open to the argument from the buyer that the contractor has no confidence either in his or her ability to complete on time or in the quality of his product. A proper preparation is the most imperative prerequisite to successful negotiation. Neither the negotiator’s expertise nor persuasion can make up for the dearth of preparation. An adequate preparation will provide me with an opportunity to clarify the delegation’s objectives, and acquaint the delegates with the primary issues and the parties engrossed. Adequate preparation is a step close to attaining success (Garrett, 2005, p. 32). In designing the plan, I will consider the issues at hand which are the contractor’s reputation, other completed contracts by the contractor and the damages that the owner of the building will incur after breach of contract. In addition, I will also consider each party’s interests in light of the delegation’s objectives. I will ensure that I have the required information to facilitate the negotiation since information is power (Garrett, 2005, p. 41). ... In preparing for the negotiation, I will ensure that I do not confuse my perceptions with veracity. I will be ready to examine each and every situation in the contract and consider both sides of the negotiation. In preparing for the negotiation, identification of the structure of the negotiation is vital. The structure includes setting the appropriate sequence, time and venue for the negotiation. After identification of the issues at hand in the negotiation, I will come up with a clearly written and delineated path and strategies on how to achieve the desired results. In order to address the issues effectively, I will carefully plan the order by which I will address these issues. I will either start with the least important to the most salient or start with the most significant then finish with the least important. Finally, I would decide on the responsibilities of each team member in the negotiation and consider any other relevant information that could be helpful (Garrett, 2005, p. 45). In this contract negotiation, evaluating the potential risks and liabilities is the best strategy. Such a strategy allows me to think and imagine of the potentiality for something going wrong and the unforeseen costs and expense one party will incur if the contract is breached. Such a strategy will allow me to consider the possibility of a breach and the liabilities. Every negotiator has to consider the best and the worst outcomes before the negotiation process commences. As a negotiator, I will evaluate the possibility of favorable and unfavorable outcomes. Trust, power and persuasion play a significant role in negotiations. A high degree of trust with the parties will lead to an effective negotiation in the contract